<"div" class="fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_"1_5" "1_5" fusion-flex-column fusion-flex-align-self-"auto" fusion-no-small-visibility fusion-no-large-visibility fusion-column-inner-bg-wrapper fusion-animated" style="--awb-padding-right-small:"60px";--awb-padding-left-small:"60px";--awb-inner-bg-position:"left;--awb-inner-bg-blend:"none";--awb-inner-bg-repeat:"no-repeat";--awb-transform:scaleX("1") scaleY("1");--awb-transform-hover:scaleX("1") scaleY("1");--awb-filter:hue-rotate("0"deg) saturate("100"%) brightness("100"%) contrast("100"%) invert("0"%) sepia("0"%) opacity("100"%) blur("0"px);--awb-filter-transition:filter 0.3s ease;--awb-filter-hover:hue-rotate("0"deg) saturate("100"%) brightness("100"%) contrast("100"%) invert("0"%) sepia("0"%) opacity("100"%) blur("0"px);--awb-spacing-right-large:1.5%;--awb-margin-bottom-large:"45px";--awb-spacing-left-large:1.5%;--awb-order-medium:0;--awb-spacing-right-medium:1.5%;--awb-spacing-left-medium:1.5%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.455%;--awb-spacing-left-small:1.455%;" data-animationType=""fade"In"left"" data-animationDuration=""1.2"" data-animationOffset="top-into-view">
2024

December

<"div" class="fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion-flex-column fusion-flex-align-self-"auto" fusion-no-small-visibility fusion-no-medium-visibility fusion-no-large-visibility fusion-column-inner-bg-wrapper fusion-animated" style="--awb-padding-top:"60px";--awb-padding-bottom:"60px";--awb-inner-bg-position:"left;--awb-inner-bg-blend:"none";--awb-inner-bg-repeat:"no-repeat";--awb-border-color:"#212326";--awb-border-top:"2px";--awb-border-style:"solid";--awb-transform:scaleX("1") scaleY("1");--awb-transform-hover:scaleX("1") scaleY("1");--awb-filter:hue-rotate("0"deg) saturate("100"%) brightness("100"%) contrast("100"%) invert("0"%) sepia("0"%) opacity("100"%) blur("0"px);--awb-filter-transition:filter 0.3s ease;--awb-filter-hover:hue-rotate("0"deg) saturate("100"%) brightness("100"%) contrast("100"%) invert("0"%) sepia("0"%) opacity("100"%) blur("0"px);--awb-margin-top-large:"50px";--awb-spacing-right-large:"0%";--awb-margin-bottom-large:"0";--awb-spacing-left-large:1.5%;--awb-order-medium:0;--awb-spacing-right-medium:"0%";--awb-spacing-left-medium:1.5%;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:"0px";--awb-spacing-right-small:1.455%;--awb-spacing-left-small:1.455%;" data-animationType=""fade"In"static"" data-animationDuration=""1.2"" data-animationOffset="top-into-view">
<"div" class="fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion-flex-column fusion-flex-align-self-"stretch" fusion-no-small-visibility fusion-no-medium-visibility fusion-no-large-visibility fusion-column-inner-bg-wrapper fusion-animated" style="--awb-inner-bg-position:"left;--awb-inner-bg-blend:"none";--awb-inner-bg-repeat:"no-repeat";--awb-border-color:"#141617";--awb-border-top:"0";--awb-border-right:"2px";--awb-border-style:"solid";--awb-transform:scaleX("1") scaleY("1");--awb-transform-hover:scaleX("1") scaleY("1");--awb-filter:hue-rotate("0"deg) saturate("100"%) brightness("100"%) contrast("100"%) invert("0"%) sepia("0"%) opacity("100"%) blur("0"px);--awb-filter-transition:filter 0.3s ease;--awb-filter-hover:hue-rotate("0"deg) saturate("100"%) brightness("100"%) contrast("100"%) invert("0"%) sepia("0"%) opacity("100"%) blur("0"px);--awb-margin-top-large:"50px";--awb-spacing-right-large:"3%";--awb-margin-bottom-large:"0px";--awb-spacing-left-large:"-4%";--awb-order-medium:0;--awb-spacing-right-medium:"3%";--awb-spacing-left-medium:"-4%";--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.455%;--awb-spacing-left-small:1.455%;" data-animationType=""fade"In"static"" data-animationDuration=""1.2"" data-animationOffset="top-into-view">
<"div" class="fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion-flex-column fusion-flex-align-self-"auto" fusion-no-small-visibility fusion-no-large-visibility fusion-column-inner-bg-wrapper fusion-animated" style="--awb-padding-top:"50px";--awb-padding-bottom:"130px";--awb-padding-left:"40px";--awb-padding-top-small:"60px";--awb-padding-right-small:"60px";--awb-padding-bottom-small:"60px";--awb-padding-left-small:"60px";--awb-inner-bg-position:"left;--awb-inner-bg-blend:"none";--awb-inner-bg-repeat:"no-repeat";--awb-transform:scaleX("1") scaleY("1");--awb-transform-hover:scaleX("1") scaleY("1");--awb-filter:hue-rotate("0"deg) saturate("100"%) brightness("100"%) contrast("100"%) invert("0"%) sepia("0"%) opacity("100"%) blur("0"px);--awb-filter-transition:filter 0.3s ease;--awb-filter-hover:hue-rotate("0"deg) saturate("100"%) brightness("100"%) contrast("100"%) invert("0"%) sepia("0"%) opacity("100"%) blur("0"px);--awb-spacing-right-large:1.5%;--awb-margin-bottom-large:"0px";--awb-spacing-left-large:1.5%;--awb-order-medium:0;--awb-spacing-right-medium:1.5%;--awb-spacing-left-medium:1.5%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.455%;--awb-spacing-left-small:1.455%;" data-animationType=""fade"In"up"" data-animationDuration=""1.2"" data-animationOffset="top-into-view">
"Cras

"Sed

2024 – The Vision & Foundation

  • The idea of Raees & Cloths (R&C) was conceived as a new child company under Raees & Brothers Group (R&B Group).

  • Identified a market need for premium yet affordable men’s and boys’ shalwar kameez.

  • Conducted in-depth research on fabric quality, color trends, and sizing to ensure a perfect fit for our audience.

  • Developed a brand identity with a luxurious yet traditional feel, including the R&C logo and tagline: “Wear What Defines You.”

  • Created a strategic plan for a soft launch with a small investment, focusing on a limited variety of premium colors.

2025

January

<"div" class="fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion-flex-column fusion-flex-align-self-"auto" fusion-no-small-visibility fusion-no-medium-visibility fusion-no-large-visibility fusion-column-inner-bg-wrapper" style="--awb-padding-top:"60px";--awb-padding-bottom:"60px";--awb-inner-bg-position:"left;--awb-inner-bg-blend:"none";--awb-inner-bg-repeat:"no-repeat";--awb-border-color:"#212326";--awb-border-top:"2px";--awb-border-style:"solid";--awb-transform:scaleX("1") scaleY("1");--awb-transform-hover:scaleX("1") scaleY("1");--awb-filter:hue-rotate("0"deg) saturate("100"%) brightness("100"%) contrast("100"%) invert("0"%) sepia("0"%) opacity("100"%) blur("0"px);--awb-filter-transition:filter 0.3s ease;--awb-filter-hover:hue-rotate("0"deg) saturate("100"%) brightness("100"%) contrast("100"%) invert("0"%) sepia("0"%) opacity("100"%) blur("0"px);--awb-margin-top-large:"50px";--awb-spacing-right-large:"0%";--awb-margin-bottom-large:"0px";--awb-spacing-left-large:1.5%;--awb-order-medium:0;--awb-spacing-right-medium:"0%";--awb-spacing-left-medium:1.5%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.455%;--awb-spacing-left-small:1.455%;">
<"div" class="fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion-flex-column fusion-flex-align-self-"stretch" fusion-no-small-visibility fusion-no-medium-visibility fusion-no-large-visibility fusion-column-inner-bg-wrapper" style="--awb-inner-bg-position:"left;--awb-inner-bg-blend:"none";--awb-inner-bg-repeat:"no-repeat";--awb-border-color:"#141617";--awb-border-top:"0";--awb-border-right:"2px";--awb-border-style:"solid";--awb-transform:scaleX("1") scaleY("1");--awb-transform-hover:scaleX("1") scaleY("1");--awb-filter:hue-rotate("0"deg) saturate("100"%) brightness("100"%) contrast("100"%) invert("0"%) sepia("0"%) opacity("100"%) blur("0"px);--awb-filter-transition:filter 0.3s ease;--awb-filter-hover:hue-rotate("0"deg) saturate("100"%) brightness("100"%) contrast("100"%) invert("0"%) sepia("0"%) opacity("100"%) blur("0"px);--awb-margin-top-large:"0";--awb-spacing-right-large:"3%";--awb-margin-bottom-large:"0px";--awb-spacing-left-large:"-4%";--awb-order-medium:0;--awb-spacing-right-medium:"3%";--awb-spacing-left-medium:"-4%";--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.455%;--awb-spacing-left-small:1.455%;">
<"div" class="fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion-flex-column fusion-flex-align-self-"auto" fusion-no-small-visibility fusion-no-large-visibility fusion-column-inner-bg-wrapper fusion-animated" style="--awb-padding-top:"50px";--awb-padding-bottom:"130px";--awb-padding-left:"40px";--awb-padding-top-small:"60px";--awb-padding-right-small:"60px";--awb-padding-bottom-small:"60px";--awb-padding-left-small:"60px";--awb-inner-bg-position:"left;--awb-inner-bg-blend:"none";--awb-inner-bg-repeat:"no-repeat";--awb-transform:scaleX("1") scaleY("1");--awb-transform-hover:scaleX("1") scaleY("1");--awb-filter:hue-rotate("0"deg) saturate("100"%) brightness("100"%) contrast("100"%) invert("0"%) sepia("0"%) opacity("100"%) blur("0"px);--awb-filter-transition:filter 0.3s ease;--awb-filter-hover:hue-rotate("0"deg) saturate("100"%) brightness("100"%) contrast("100"%) invert("0"%) sepia("0"%) opacity("100"%) blur("0"px);--awb-spacing-right-large:1.5%;--awb-margin-bottom-large:"0px";--awb-spacing-left-large:1.5%;--awb-order-medium:0;--awb-spacing-right-medium:1.5%;--awb-spacing-left-medium:1.5%;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:"0";--awb-spacing-right-small:1.455%;--awb-margin-bottom-small:"0";--awb-spacing-left-small:1.455%;" data-animationType=""fade"In"up"" data-animationDuration=""1.2"" data-animationOffset="top-into-view">
"Cras

"Sed

2025 – Official Launch & Brand Positioning
  • January: Official launch of the Raees & Cloths (R&C) website, marking our entry into the online fashion industry.
  • February: Began adding products to our store, starting with an exclusive collection of five premium shalwar kameez colors for men and boys (ages 16-25).
  • March: Fully launched our first shalwar kameez collection, opening sales both online and offline.
  • April – June: Expanded our marketing efforts, running digital ad campaigns and influencer collaborations to build brand awareness.
  • July – December: Partnered with local retailers and stores to make our products available physically while expanding our online store’s reach.
<"div" class="fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_"1_5" "1_5" fusion-flex-column fusion-flex-align-self-"auto" fusion-no-small-visibility fusion-no-large-visibility fusion-column-inner-bg-wrapper" style="--awb-padding-right-small:"60px";--awb-padding-left-small:"60px";--awb-inner-bg-position:"left;--awb-inner-bg-blend:"none";--awb-inner-bg-repeat:"no-repeat";--awb-transform:scaleX("1") scaleY("1");--awb-transform-hover:scaleX("1") scaleY("1");--awb-filter:hue-rotate("0"deg) saturate("100"%) brightness("100"%) contrast("100"%) invert("0"%) sepia("0"%) opacity("100"%) blur("0"px);--awb-filter-transition:filter 0.3s ease;--awb-filter-hover:hue-rotate("0"deg) saturate("100"%) brightness("100"%) contrast("100"%) invert("0"%) sepia("0"%) opacity("100"%) blur("0"px);--awb-spacing-right-large:1.5%;--awb-margin-bottom-large:"45px";--awb-spacing-left-large:1.5%;--awb-order-medium:0;--awb-spacing-right-medium:1.5%;--awb-spacing-left-medium:1.5%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.455%;--awb-spacing-left-small:1.455%;">
2026

Soon

<"div" class="fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion-flex-column fusion-flex-align-self-"auto" fusion-no-small-visibility fusion-no-medium-visibility fusion-no-large-visibility fusion-column-inner-bg-wrapper" style="--awb-padding-top:"60px";--awb-padding-bottom:"60px";--awb-inner-bg-position:"left;--awb-inner-bg-blend:"none";--awb-inner-bg-repeat:"no-repeat";--awb-border-color:"#212326";--awb-border-top:"2px";--awb-border-style:"solid";--awb-transform:scaleX("1") scaleY("1");--awb-transform-hover:scaleX("1") scaleY("1");--awb-filter:hue-rotate("0"deg) saturate("100"%) brightness("100"%) contrast("100"%) invert("0"%) sepia("0"%) opacity("100"%) blur("0"px);--awb-filter-transition:filter 0.3s ease;--awb-filter-hover:hue-rotate("0"deg) saturate("100"%) brightness("100"%) contrast("100"%) invert("0"%) sepia("0"%) opacity("100"%) blur("0"px);--awb-margin-top-large:"50px";--awb-spacing-right-large:"0%";--awb-margin-bottom-large:"0px";--awb-spacing-left-large:1.5%;--awb-order-medium:0;--awb-spacing-right-medium:"0%";--awb-spacing-left-medium:1.5%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.455%;--awb-spacing-left-small:1.455%;">
<"div" class="fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion-flex-column fusion-flex-align-self-"stretch" fusion-no-small-visibility fusion-no-medium-visibility fusion-no-large-visibility fusion-column-inner-bg-wrapper" style="--awb-inner-bg-position:"left;--awb-inner-bg-blend:"none";--awb-inner-bg-repeat:"no-repeat";--awb-border-color:"#141617";--awb-border-top:"0";--awb-border-right:"2px";--awb-border-style:"solid";--awb-transform:scaleX("1") scaleY("1");--awb-transform-hover:scaleX("1") scaleY("1");--awb-filter:hue-rotate("0"deg) saturate("100"%) brightness("100"%) contrast("100"%) invert("0"%) sepia("0"%) opacity("100"%) blur("0"px);--awb-filter-transition:filter 0.3s ease;--awb-filter-hover:hue-rotate("0"deg) saturate("100"%) brightness("100"%) contrast("100"%) invert("0"%) sepia("0"%) opacity("100"%) blur("0"px);--awb-margin-top-large:"0";--awb-spacing-right-large:"3%";--awb-margin-bottom-large:"0px";--awb-spacing-left-large:"-4%";--awb-order-medium:0;--awb-spacing-right-medium:"3%";--awb-spacing-left-medium:"-4%";--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.455%;--awb-spacing-left-small:1.455%;">
<"div" class="fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion-flex-column fusion-flex-align-self-"auto" fusion-no-small-visibility fusion-no-large-visibility fusion-column-inner-bg-wrapper" style="--awb-padding-top:"50px";--awb-padding-bottom:"130px";--awb-padding-left:"40px";--awb-padding-top-small:"60px";--awb-padding-right-small:"60px";--awb-padding-bottom-small:"60px";--awb-padding-left-small:"60px";--awb-inner-bg-position:"left;--awb-inner-bg-blend:"none";--awb-inner-bg-repeat:"no-repeat";--awb-transform:scaleX("1") scaleY("1");--awb-transform-hover:scaleX("1") scaleY("1");--awb-filter:hue-rotate("0"deg) saturate("100"%) brightness("100"%) contrast("100"%) invert("0"%) sepia("0"%) opacity("100"%) blur("0"px);--awb-filter-transition:filter 0.3s ease;--awb-filter-hover:hue-rotate("0"deg) saturate("100"%) brightness("100"%) contrast("100"%) invert("0"%) sepia("0"%) opacity("100"%) blur("0"px);--awb-spacing-right-large:1.5%;--awb-margin-bottom-large:"0px";--awb-spacing-left-large:1.5%;--awb-order-medium:0;--awb-spacing-right-medium:1.5%;--awb-spacing-left-medium:1.5%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.455%;--awb-spacing-left-small:1.455%;">
"Cras

"Sed

2026 – Expansion & Growth
  • Introduce new seasonal collections featuring more colors, patterns, and unique designs.
  • Launch formal and casual wear extensions beyond shalwar kameez.
  • Open brand pop-up shops in key cities to create a physical retail presence.
  • Strengthen logistics and nationwide delivery to ensure a seamless customer experience.
<"div" class="fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_"1_5" "1_5" fusion-flex-column fusion-flex-align-self-"auto" fusion-no-small-visibility fusion-no-large-visibility fusion-column-inner-bg-wrapper" style="--awb-padding-right-small:"60px";--awb-padding-left-small:"60px";--awb-inner-bg-position:"left;--awb-inner-bg-blend:"none";--awb-inner-bg-repeat:"no-repeat";--awb-transform:scaleX("1") scaleY("1");--awb-transform-hover:scaleX("1") scaleY("1");--awb-filter:hue-rotate("0"deg) saturate("100"%) brightness("100"%) contrast("100"%) invert("0"%) sepia("0"%) opacity("100"%) blur("0"px);--awb-filter-transition:filter 0.3s ease;--awb-filter-hover:hue-rotate("0"deg) saturate("100"%) brightness("100"%) contrast("100"%) invert("0"%) sepia("0"%) opacity("100"%) blur("0"px);--awb-spacing-right-large:1.5%;--awb-margin-bottom-large:"45px";--awb-spacing-left-large:1.5%;--awb-order-medium:0;--awb-spacing-right-medium:1.5%;--awb-spacing-left-medium:1.5%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.455%;--awb-spacing-left-small:1.455%;">
2027

Soon

<"div" class="fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion-flex-column fusion-flex-align-self-"auto" fusion-no-small-visibility fusion-no-medium-visibility fusion-no-large-visibility fusion-column-inner-bg-wrapper" style="--awb-padding-top:"60px";--awb-padding-bottom:"60px";--awb-inner-bg-position:"left;--awb-inner-bg-blend:"none";--awb-inner-bg-repeat:"no-repeat";--awb-border-color:"#212326";--awb-border-top:"2px";--awb-border-style:"solid";--awb-transform:scaleX("1") scaleY("1");--awb-transform-hover:scaleX("1") scaleY("1");--awb-filter:hue-rotate("0"deg) saturate("100"%) brightness("100"%) contrast("100"%) invert("0"%) sepia("0"%) opacity("100"%) blur("0"px);--awb-filter-transition:filter 0.3s ease;--awb-filter-hover:hue-rotate("0"deg) saturate("100"%) brightness("100"%) contrast("100"%) invert("0"%) sepia("0"%) opacity("100"%) blur("0"px);--awb-margin-top-large:"50px";--awb-spacing-right-large:"0%";--awb-margin-bottom-large:"0px";--awb-spacing-left-large:1.5%;--awb-order-medium:0;--awb-spacing-right-medium:"0%";--awb-spacing-left-medium:1.5%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.455%;--awb-spacing-left-small:1.455%;">
<"div" class="fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion-flex-column fusion-flex-align-self-"stretch" fusion-no-small-visibility fusion-no-medium-visibility fusion-no-large-visibility fusion-column-inner-bg-wrapper" style="--awb-inner-bg-position:"left;--awb-inner-bg-blend:"none";--awb-inner-bg-repeat:"no-repeat";--awb-border-color:"#141617";--awb-border-top:"0";--awb-border-right:"2px";--awb-border-style:"solid";--awb-transform:scaleX("1") scaleY("1");--awb-transform-hover:scaleX("1") scaleY("1");--awb-filter:hue-rotate("0"deg) saturate("100"%) brightness("100"%) contrast("100"%) invert("0"%) sepia("0"%) opacity("100"%) blur("0"px);--awb-filter-transition:filter 0.3s ease;--awb-filter-hover:hue-rotate("0"deg) saturate("100"%) brightness("100"%) contrast("100"%) invert("0"%) sepia("0"%) opacity("100"%) blur("0"px);--awb-margin-top-large:"0";--awb-spacing-right-large:"3%";--awb-margin-bottom-large:"0px";--awb-spacing-left-large:"-4%";--awb-order-medium:0;--awb-spacing-right-medium:"3%";--awb-spacing-left-medium:"-4%";--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.455%;--awb-spacing-left-small:1.455%;">
<"div" class="fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion-flex-column fusion-flex-align-self-"auto" fusion-no-small-visibility fusion-no-large-visibility fusion-column-inner-bg-wrapper" style="--awb-padding-top:"50px";--awb-padding-bottom:"130px";--awb-padding-left:"40px";--awb-padding-top-small:"60px";--awb-padding-right-small:"60px";--awb-padding-bottom-small:"60px";--awb-padding-left-small:"60px";--awb-inner-bg-position:"left;--awb-inner-bg-blend:"none";--awb-inner-bg-repeat:"no-repeat";--awb-transform:scaleX("1") scaleY("1");--awb-transform-hover:scaleX("1") scaleY("1");--awb-filter:hue-rotate("0"deg) saturate("100"%) brightness("100"%) contrast("100"%) invert("0"%) sepia("0"%) opacity("100"%) blur("0"px);--awb-filter-transition:filter 0.3s ease;--awb-filter-hover:hue-rotate("0"deg) saturate("100"%) brightness("100"%) contrast("100"%) invert("0"%) sepia("0"%) opacity("100"%) blur("0"px);--awb-spacing-right-large:1.5%;--awb-margin-bottom-large:"0px";--awb-spacing-left-large:1.5%;--awb-order-medium:0;--awb-spacing-right-medium:1.5%;--awb-spacing-left-medium:1.5%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.455%;--awb-spacing-left-small:1.455%;">
"Cras

"Sed

2027 – Becoming an Industry Leader
  • Establish R&C as a premium men’s ethnic wear brand with a strong and loyal customer base.
  • Expand internationally, catering to Pakistanis and South Asian communities abroad.
  • Introduce a loyalty program for returning customers and brand ambassadors.
  • Plan for the opening of an R&C flagship store in a major city like Lahore, Karachi, Islamabad, Multan, Bhawalpur, or Faislabad.